Bagging a promotion

Household brand Florette asked Paragon Flexibles to create a promotional coupon for their salad bags.

Instead of the usual booklet which would require hand application the PF team developed a reverse printed security ink barcode only visible from inside the pack.

This initiative saved the cost of over a million coupons and the associated application/transportation costs.

This unique solution is achieved using the 10 colour Windmoller and Holscher press installed in 2008.

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Paragon Flexibles food science development centre has been instrumental...