Paragon promotions were pleased to manage the highly successful summer recipe promotion for Asda stores nationwide.
The 8 week rolling promotion on 19 protein lines ran from May to September. The promotional mechanic selected from Paragons' wide portfolio was a peel and reseal label delivering brand linkage recipe suggestions.
"The promotional team at Paragon were instrumental in selecting the correct label format, dealing with artwork and repro and managing the stock and distribution of this successful campaign"
Client online management service C.O.M.S has been developed by...
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